Google has implemented several strategies for business owners to boost their online visibility. One of the main strategies that were introduced by Google is called Google My Business. This was a much-needed feature in order to help business owners find success with their online presence and businesses. Here are four characteristics that sets Google My Business apart from other similar platforms:
Simplicity – The platform is very easy to use and it will only take you a few minutes to set up your business account.
Interacting with customers – Another key benefit of this new platform is that you have direct access to your customers through social media, text messages, or phone calls.
Google’s algorithms – This helps with SEO and organic rankings.
Visibility and mobility – This is especially important for the small businesses who are constantly on-the-go as they can easily access their account fr will show directly in search results too on both desktop and mobile devices whenever any customer searches for your business basedom any location at any time.
It is intriguing to note that Google My Business has already collected more than 170 million reviews, which makes it one of the most trusted platforms in comparison to other review sites. The platform also allows customers to leave a review regardless of whether or not they have been to your business or not. Even without visiting your business, customers can still leave a few lines about how you handled the communication with them via phone and email, which would help boost your online visibility even if you don’t have any physical presence yet.
Without Google My Business, local businesses struggle to acquire new customers and at the same time trying to be found by their existing clients. With Google My Business, business owners can easily reach out to people that are searching for their products or services online.
To optimize a Google My Business listing, you have to have a location verification service in place. It is a very important step towards creating an independent online presence that will help your business grow easily even without having any physical location yet.
Just like other platforms, Google My Business also has its own set of rules and policies for achieving success with your online presence. For instance, the data that you enter into the platform must be truthful as it serves as an indicator of how reliable and credible your company is.
In order to access more customers from different locations, you need to sign up first before doing anything else on the platform. By doing this, one can make their whole marketing strategy simple by relying completely on Google’s capabilities when it comes to increasing traffic and selling out products.